Support public safety programs and maintain 911 response.Clean and maintain local creeks and coastal waters.Repair and upgrade aging local infrastructure.Pave streets, remove potholes, and improve traffic safety.Haga clic aquí para ver el video en español. View the 90 second video below for more information. Visitors to Goleta (non-residents) are estimated to contribute more than 40% of the new revenues. If approved by local voters, 100% of all funds raised by Measure B would stay in Goleta. Goleta is tied for the lowest sales tax rate in the County. Items such as groceries and prescription medicine, are exempt from sales tax. To provide additional funding to maintain and expand city services and programs, Measure B is a local 1 cent sales tax measure (adding a penny to a $1 purchase) beginning January 1, 2024.
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